The Classic (1963-1989) series and New (2005-) series of ‘Doctor Who’ are two very different shows. The former put more emphasis on science fiction, whilst the latter is more of an action/adventure series.
Wanting to be truthful about the show in my ad, (ie. not fabricating a false sense of action/adventure in the classic series, when this was not the primary focus of it) I decided to utilize one particular aspect of the classic series that arguably has the edge over the new series in some respects – the distinctive, iconic (and arguably, occasionally retro) visuals. Highlighting these felt true to the original series, serving as a visual hook to interest a modern viewing audience.
To further build on my earlier ‘retro’ statement, I realized the potential of using recognizable visuals such as the BBC ‘globe ident’, the slit-scan tunnel, the classic ‘Who’ logo, and of course, the TARDIS. I felt there was a certain powerful draw in using recognizable imagery, and of course creating a sense of nostalgic familiarity with the usage of the old CRT TV for instance. The same applies to the soundscape – a combination of classic BBC radiophonic sounds and original music, retro in its timbre/composition. This almost suggests a combination of the musical aspects of the classic series in its earliest and its later years – an overview of the classic series as a whole.
The combination of all of these aspects, I feel, give the classic series, and the ad I have produced, a very distinctive and charismatic appeal.